Brief summary

The concept of "Key Person of Influence" describes how professionals become recognized authorities in their field. It guides them step-by-step through the most important stages: pitch, publish, product, profile, and partnership . The goal is to clearly position oneself, transform knowledge into products, build visibility, and create valuable collaborations.

General ideas

• Vital people are irreplaceable and create value through relationships.

• Access to influential circles is crucial for success.

• Success arises from a clear vision, structured systems, and cooperation.

  
  

• Functional vs. Vital:

  Vital individuals are irreplaceable and highly valuable. They forge partnerships instead of competition, redefine the playing field, and stimulate innovation. They act instead of merely consuming, and create their own paths instead of following existing ones. The goal is to become part of the top ten percent of an industry, the group that controls the majority of opportunities. These people know and support each other. Entering this circle is crucial for success in any industry.

  
  

• Big Game

  The Big Game describes the grand vision and the contribution one wants to make to the world. It defines what one wants to be known for. It should create a clear picture of the goal, awaken ambition, and guide decisions.

  Proceed

  Write down your own life story with all its highs and lows, identify recurring themes, note your strengths and talents, connect them to your story, and derive a life goal from this. This goal should be summarized in one sentence.

  
  

  The characteristics of a Big Game are:

  • It's fun

  • Has teammates

  • A price

  • Clear rules for winning or losing.

    
    

• Product Ecosystems

  A product ecosystem consists of a coordinated structure of offerings that together create a strong brand image. Instead of selling individual products, different formats are coordinated to reach customers on various levels. This creates a system that simultaneously promotes sales, trust, and reach.

  Free, mid-range, and high-end offerings complement each other to serve different target groups. Services are standardized, methods are given names and can be shared with others. Digital products such as books, courses, or podcasts expand reach and generate income that functions independently of one's own time.

Contents

5 Steps to Becoming a Key Person of Influence

1. Pitch

   A pitch answers the question of what a person does while conveying enthusiasm and clarity. It helps to precisely communicate one's goal and the benefits for others. A compelling pitch builds on one's vision, solves a concrete problem, and is connected to one's personal story. It should be realistic yet emotionally engaging. A strong pitch stands out by offering something better, cheaper, or simpler than existing solutions. Polarizing statements are acceptable, as they generate attention and establish a clear position. Criticism is not rejected but used as an opportunity to learn and refine one's message. Beware of polite agreement. If people are not fully convinced, they will respond politely. A pitch should aim to make people want to do everything they can to help you.

2. Publish

   Publishing a book is a powerful way to build authority and trust. It demonstrates expertise, structures thoughts, and makes one's knowledge visible.

   A book can take various forms, such as a niche work, a collection of interviews, a collection of tips, or a creative piece. What's important is that it answers a specific question and convinces the reader through clarity. A book of approximately 30,000 to 50,000 words with a concise title that conveys expertise strengthens one's position in the industry. The goal is for the book to promote the author's brand, not the other way around.

   
   

3. Product

   Products form the basis of a sustainable system that aligns with your brand. They should make knowledge tangible, foster collaborations, and increase revenue. It's advantageous to give away the knowledge for free and sell the implementation. Services should be systematized, sold in packages, and ideally tailored to small niches. It's also a good idea to create a product that can be sold to competitors. In this way, a product ecosystem is gradually built.

   
   

4. Profile

   A profile shows what others find about a person online. A strong profile builds trust, increases visibility, and attracts customers and partners. It develops through an active presence on multiple social media platforms, through content that aligns with one's brand, and through positive mentions from others. This increases public awareness and strengthens one's authority.

   
   

5. Partnership

   Partnerships are the key to exceptional results. They allow you to pool resources, reach new target groups, and benefit from mutual gains. Successful partnerships are based on a clear understanding of what each party can contribute, be it products, brands, distribution channels, expertise, capital, or a strong team. Various forms of collaboration, such as affiliate programs, co-promotion, or joint product development, create diverse opportunities. The goal is not simply to acquire customers, but to build genuine relationships. Trust, reliability, and mutual benefit are paramount. Agreements are honored and documented to ensure long-term success for all involved.